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Commerce News

• What’s the Future of Social Media Advertising?
  Many businesses recognize the need for social media advertising. But describing social media ads is a bit like counting raindrops in a thunderstorm. The trends are many, fast-moving, and often gone in a flash. At least one industry practitioner believes social advertising is growing in acceptance despite tracking concerns. The post What’s the Future of […]
• 6 Steps to Prepare Email Marketing for iOS 15
  Apple's iOS 15 release this fall will likely change email marketing. Among the updates is the ability for Apple Mail users to load external images privately, thereby blocking email marketing platforms from tracking opens. I addressed the release last month. The post 6 Steps to Prepare Email Marketing for iOS 15 appeared first on Practical […]
• Need More from Pay-per-click Ads? Try Planning
  Pay-per-click advertising is essential for many ecommerce and omnichannel retailers. Google, Facebook, and other ad platforms have made it easy to set up a campaign. PPC success, however, often depends on careful planning and preparation, not rushing out to place ads. The post Need More from Pay-per-click Ads? Try Planning appeared first on Practical Ecommerce.
• Understanding Dynamic Search Ads in 2021
  Ecommerce sites often have hundreds or thousands of product pages. Creating keyword-based ads in Google for each page is laborious and sometimes impractical. That's the purpose of dynamic search ads. Advertisers can tell Google which pages and themes to target on their sites, and Google will dynamically show ads for those targets from relevant search […]
• 5 Content Marketing Ideas for August 2021
  In August 2021, ecommerce and omnichannel retailers have many topics to choose from for content marketing, including back-to-school shopping guides, informative ebooks, MTV's 40th birthday, presidential jokes, and items with an international flavor. The post 5 Content Marketing Ideas for August 2021 appeared first on Practical Ecommerce.