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Commerce News
- Podcast Advertising Basics for Ecommerce BrandsContextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce.
- Top 15 Brands on Instagram, for InspirationLearning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more. The post Top 15 Brands on Instagram, for Inspiration appeared first on Practical Ecommerce.
- 14 New and Updated Online Video ToolsVideo allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more. The post 14 New and Updated Online Video Tools appeared first on Practical Ecommerce.
- Google Topics Resembles Contextual AdvertisingGoogle is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale. The post Google Topics Resembles Contextual Advertising appeared first on Practical Ecommerce.
- 4 Questions for a Prospective PPC AgencyContributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed. The post 4 Questions for a Prospective PPC Agency appeared first on Practical Ecommerce.
eCommerce News
- Marketers: Beware Florida’s Mini-TCPAThe state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida. The post Marketers: Beware Florida’s Mini-TCPA appeared first on E-Commerce Times.
- Hackers Cast LinkedIn as Most-Popular Phishing SpotThe social media platform for professionals was in the crosshairs of 52 percent of all phishing scams globally in the first quarter of 2022. This is the first time that hackers leveraged LinkedIn more often than any tech giant brand name like Apple, Google, and Microsoft. The post Hackers Cast LinkedIn as Most-Popular Phishing Spot […]
- E-Commerce Fulfillment Gains Driving Global, Channel ExpansionE-commerce expansion can take several paths based on finding new sales channels and reaching new or less saturated consumer bases globally. Optimizing shipping and fulfillment strategies as businesses scale can further streamline inventory management while meeting customers where they are. The post E-Commerce Fulfillment Gains Driving Global, Channel Expansion appeared first on E-Commerce Times.
