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Commerce News

• My 3 Rules for Social Media Success
  Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales. The post My 3 Rules for Social Media Success appeared first on Practical Ecommerce.
• Email Marketing without Open Rates
  Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender's ability to track opens. I've addressed iOS 15 twice. The post Email Marketing without Open Rates appeared first on Practical Ecommerce.
• Influencer Marketing, Part 7: Your First Campaign
  You've hired your first influencer and have received a draft of her initial promotion, a review of your product for her social media followers. This is "Part 7" of my influencer marketing series. The post Influencer Marketing, Part 7: Your First Campaign appeared first on Practical Ecommerce.
• Google Ads Promotion Extensions Can Boost Holiday Sales
  The Google Ads promotion extension attaches a clickable discount offer to search ads and could boost sales for some merchants this Christmas season. Click-through rates and conversion rates vary greatly from one business or one ad to the next. Thus one cannot say definitively that using a promotion extension would drive more traffic or sales. […]
• Google Ads Updates Search Terms Report, Keyword Match, More
  Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner. The post Google Ads Updates Search Terms Report, Keyword Match, More appeared first on Practical Ecommerce.