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Commerce News

• Using Wikipedia for Content Marketing, SEO
  Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms. The post Using Wikipedia for Content Marketing, SEO […]
• Two-thirds of the Largest U.S. Retailers Use Content Marketing
  Some 33 of the 50 largest U.S. retail companies use content marketing. And 22 of those are doing it fairly well. I reviewed the websites and social media channels of the 50 largest U.S. retailers, according to the National Retail Federation, to learn which ones used content marketing. The post Two-thirds of the Largest U.S. […]
• Understanding Google Ads Impression Share
  I'm frequently asked by Google Ads advertisers how their campaigns compare with competitors. It’s an imprecise question. It could refer to performance, exposure, messaging, or more. The most relevant answer is typically impression share — the number of impressions your ads receive divided by the total available. The post Understanding Google Ads Impression Share appeared […]
• 5 Content Marketing Ideas for May 2021
  Need content marketing topics for May 2021? How about photography, comic books, the Clubhouse app, springtime, or the very products your business sells? The post 5 Content Marketing Ideas for May 2021 appeared first on Practical Ecommerce.
• 14 Brands on TikTok, for Inspiration
  Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. Here is a list of top brands on TikTok to inspire your production and marketing. The post 14 Brands on TikTok, for Inspiration […]