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Commerce News

• Content Marketing Should Mimic Publishing, Broadcasting
  The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment. The post Content Marketing Should Mimic Publishing, Broadcasting appeared first on Practical Ecommerce.
• Privacy Concerns Will Increase the Value of Content Marketing
  Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing. The post Privacy Concerns Will Increase the Value of Content Marketing appeared first on Practical Ecommerce.
• How 20 Leading Brands Use Facebook to Engage Audiences
  According to its March 31 quarter-end results, Facebook has 2.60 billion monthly active users and 1.73 billion daily active users. For brands, Facebook can be a place to engage and inspire. Here is a list of brands that have successfully grown audiences on Facebook. The post How 20 Leading Brands Use Facebook to Engage Audiences […]
• Google Ads Decreases Search Terms Visibility
  In early September, Google Ads announced that the search terms report would disclose fewer user queries. The explanation from Google is to "maintain our standards of privacy and strengthen our protections around user data." The search terms report allows you to see the actual queries from users. The post Google Ads Decreases Search Terms Visibility […]
• 9 Pointers for High-converting Instagram Ads
  Instagram ads appear in users' feeds. The ads look like a regular post but with a sponsored label and a colored call-to-action button. What follows are nine tips for high-converting Instagram ads. The post 9 Pointers for High-converting Instagram Ads appeared first on Practical Ecommerce.