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Commerce News
- Quick Refresher of U.S. CAN-SPAM RequirementsNew consumer privacy laws in the U.S. and elsewhere apply to many forms of digital promotion, including email marketing. Thus it's worth reviewing the requirements of the CAN-SPAM Act of 2003, which sets rules for the use of commercial email to U.S.-based recipients. The post Quick Refresher of U.S. CAN-SPAM Requirements appeared first on Practical […]
- 4 Uses for Google Ads’ New Insights TabGoogle Ads introduced Insights in late 2020. The new beta feature will roll out to advertisers in the coming months. Similar to the Keyword Planner, Insights provides advertisers a sense of trending keywords. The post 4 Uses for Google Ads’ New Insights Tab appeared first on Practical Ecommerce.
- 5 Content Marketing Ideas for February 2021Your company's February 2021 content marketing could cover the obvious, such as Valentine's Day, and the obscure, such as Ice Cream for Breakfast Day. Content marketing is the act of creating content, publishing it, and promoting it with the goal of attracting, engaging, and retaining customers. The post 5 Content Marketing Ideas for February 2021 […]
- Attributing Sales to Email Marketing Is Not Always EasyAttributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints, such as email, organic search, and social media. The better we understand the impact of each channel on conversions, the better we can optimize that channel for growth. The post Attributing Sales to Email Marketing Is Not Always Easy appeared […]
- Big Changes from Google Ads in 2020The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too. The post Big Changes from Google Ads in 2020 appeared first on Practical Ecommerce.
eCommerce News
- The New Era of Cashless, Invisible PaymentsWhile it was already underway prior to the pandemic, the worldwide shift to digital payments has been accelerated by the crisis. This new cashless concept and the related back-end changes by banks to adopt real-time payments are becoming increasingly popular; and have set into motion the potential for a ripple effect throughout the e-commerce ecosystem.
- Coffee Sales 2.0Coffee is one of the most widely consumed beverages in the U.S. and worldwide. As the market grows -- and becomes more competitive -- coffee companies are coming up with more creative ways to get their products to online consumers. The E-Commerce Times recently spoke with coffee and e-commerce experts to get their views on […]
- Consumers Becoming More Tolerant of Chatbots for Certain TasksIf you want to smooth over irate clients and offer more efficient customer services, consider conversational bots instead of a roomful of human company reps. Researchers see consumers' comfort levels with a variety of chatbot technologies softening towards customer service, scheduling, banking, and therapy.
