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Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and performance marketers, underscores the role social media […]
Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, according to Maury Rogow, CEO and creative director of Hollywood's Rip Media Group. The most effective podcast advertising is delivered by the host. While this makes many marketers uneasy, the risk can pay off because the targets will listen and remember […]
Artificial intelligence may well be the Holy Grail solution for more effective shopping optimization for merchants. The list is almost endless when you tally the potential uses. It can be anywhere, from classification issues like recommendations to search and merchandising personalization. It also aids retailers in things like optimization and visual modeling.