Commerce Pioneers

Jeff Bezos

He is the CEO and founder of He briefly topped Forbes’ ranks of the world’s richest in July 2017, as his online retailer’s stock surged. He owns nearly 17% of Amazon, which he founded in a garage in Seattle in 1994. Bezos attended Princeton and worked at a hedge fund before quitting to sell books online. He is a pioneer in world of internet commerce, and was instrumental in defining this space that is now defining many aspects of the internet world. It is Jeff Bezos who innovated the concept of “predictive analytics”–recommending products to customers based on search history and buying habits. Whether you like the concept or you hate it, the idea has made online commerce more profit rich and efficient, and is making online shopping a better experience for consumers throughout the world. Bezos also purchased The Washington Post in 2013 for $250 million.

Howard Schultz

Founder and executive chairman of Starbucks Corporation. He served as CEO of the company from January 2008 until April 2017.  He grew up in the Canarsie Bayview Housing Projects in Brooklyn. His father worked many blue-collar jobs while his mother took care of the children. Schultz also served on the board of e-commerce company Groupon, Inc. from early 2011 up to April 2012. He is a consummate example of courage, hard work, and the ability to achieve the American dream. Even in the glow of his own successes, Howard is also interested in investing in others’ success and continues to invest actively in other business ventures, such as eBay.

Larry Page

He sits at the helm of Alphabet, the parent company of Google, healthcare division Calico, smart home appliance division Nest and more. He cofounded Google in 1998 with fellow Stanford Ph.D. student Sergey Brin. Page was its first CEO until 2001. After serving as president of products, he took CEO job again in 2011. Larry Page is another example of a businessperson who can persevere any challenge. Larry and his company have faced much criticism and received ample praise over the years for his company’s actions. But in the midst of the storm, he has never let what others think sway him from pursuing the course for his company that he considers the best.

Tim Cook

After Jobs resigned as CEO and became chairman of the board, Cook was named the new Chief Executive Officer of Apple Inc. on August 24, 2011. He is an American business executive, industrial engineer, and developer. Cook was the Chief Executive Officer of Apple Inc. During his tenure as the Chief Executive he has advocated for the political reformation of international and domestic surveillance, cyber security, corporate taxation both nationally and abroad, American manufacturing, and environmental preservation. He previously served as the company’s Chief Operating Officer, under its founder Steve Jobs. Tim Cook is doing a tremendous job. Rather than attempt to match the consumer-facing innovations Steve Jobs had been known for, Tim Cook is forging into the future with his own new advances, such as Apple’s newest innovative inventory management techniques.