Chamber business plan

2012 Business Plan

·         Mission Statement:

      “Actively Support, Promote and Attract Business to Better Serve the Greater Lancaster Area”

·         Calendar of Events: Regular 2^nd Thursday membership luncheons, with BSW luncheons each quarter (March, June, September, and December). Special Events: Annual Gala/Auction (April 28 and Golf Tournament (Oct. 8).

·         Visitor Center – Continue to serve as Lancaster’s Visitor Center for 2012 and inhabit the Interurban Building.

·         2012 Main Initiatives – Doug Hunt

o        Increase Membership by 25% (Membership -  Membership – Membership)

o        Increase retention by instituting a Membership Rewards Program.

o        Promote Lancaster by continuing a Publicity Campaign through newspapers and media.

·         Member Services:

o        Web Site Listing – www.LancasterTX.org and  www.LancasterTexas.org

o        Monthly Newsletter – The Informer  (Electronic every month)

o        Membership plaque; Membership mailing lists and/or labels

o        Newsletter advertising

o        Promotional opportunities (special events, printed material)

o        Networking Opportunities – Monthly Luncheons; Network @ Noon; Small Business Roundtable

·         Getting the work done – Divisions:

o        Membership – Vice Chair – Vivian Chastain

§         Ambassador FunGroup –  Sarah Zafarano

§         Network @ Noon 1^st Thursday – Sharon Brooks

§         Ribbon Cuttings (11:30 a.m. Wed. or Thurs)

§         Website  - Staff/with Dana Wooley

§         Major Events: Auction/Gala – Vivian Chastain (Apr. 28); and Golf Tournament (Oct. 8)

§         Membership Investment Levels, Events, Dues & Retention                                           

o        Visitors & Tourism – Vice Chair – Randy Rostad (meets on 2^nd & 4^th Tuesday at 2:30 p.m.)

§         Visitors & Tourism: www.LancasterTexas.org.

§         Visitor’s Center – staff

§         Publicity – staff

§         Saturday on the Square Events (only 4 a year) (Pat Wood – coordinator): Bike Ride (April), OktoberFest (Oct.); Christmas in Olde Town Lancaster (Dec.)

o        Education – Chair Dr. John Wong (Arnie Knecht) (meets on 4^th Wednesday at 11:45 a.m. at Bienvenidos)

§         Texas Scholars  – Evelina Echols Sutton

§         Preparing Tigers for Work – Dori Lee

§         Partners in Education – Lisa Bacon

§         Education Foundation: Ellen Clark

§         Scholarships (April)– Arnie Knecht

§         Bilingual Education – Dr. Jaqueline Romano

§         Money Matters – Stacey McDonald

o        Business, Economic Development & Governmental Affairs –  Katina Potts

§         Small Business Roundtable – Better Business Breakfasts –   (4^th Fridays) – Michelle McDonald

§         City Council – Opal Robertson

§         BREP – Joe Johnson

§         Manufacturer’s / Logistics Roundtable – Joe Johnson

§         BREP Retail – Joe Johnson & BSW Small Business Development

§         LEDC  - Ed Brady & Joe Johnson

§         BSW Partnership; TCCE & TAB; U.S. Chamber – Staff

o        Executive Committee –Doug Hunt, Chair    (meet 3^rd Thursday at lunch)

§         Karen McClary, Immediate Past Chair          Vice Chair – Education – Dr. John Wong

§         Stephanie Williamson – Chair Elect              Vice Chair – Business & Govt. Affairs, Katina Potts

§         Melody Stillings – Treasurer                          Vice Chair – Tourism, Randy Rostad

§          Joe Johnson – President                                   Vice Chair – Membership – Vivian Chastain                                        

 

                                                                                                                                                                     Update 12/8/2011