Back in the day, you can sell just about anything and make crazy money. Competition was minimal, technology wasn’t as affordable as it is now and access to product was limited. Now, Amazon is a major competitor to everyone. China is opening up to the world and technology is now affordable. The e-commerce industry has […]
About Lisa Martinez
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Entries by Lisa Martinez
More commonly known as E-Commerce, electronic commerce E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. There are many ways to classify ecommerce websites. You can categorize them according to the products or services that they sell, the parties that […]
Commerce has found its way to the online world, and when it comes to the ecommerce, conversions has a big impact. Well, to be a successful business owner, you have to convert the browsers into buyers. There are a few ways to increase conversions, here are those tools: Mobile Mobile holds the future of ecommerce. […]
Having an online store means you need an online platform to easily manage and move money online. PayPal is the most convenient payment option for your potential customers, the transaction fees may weigh a little burden, but the checkout conversion rate feature of PayPal helps online retailers and sellers. As PayPal made the checkout experience […]
We believe that commerce should be democratized for all. We believe that starting a business should be easy. We believe everyone should have the resources to attain their goal. Thus, we strive to provide you with an understandable contents that can help you deliver your business successfully. We wanted independent business owners to find success with ease. Small businesses matter, and they deserve much support.
- Apple's New Privacy Framework Pressures the Digital Ad MarketApple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that "at […]
- Shifting Shopping Trends Push Retailers to Rethink MarketingShopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands, according to a new report. Consumer adoption of digital shopping is driving increased use of user-generated content, new private labels, and access to product sampling.
- New Customer Experience Needs and Commerce Trends for 2021Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products to consumers, resolve issues with customer service, and provide fast delivery […]